Freshly Spoiled

Freshly Spoiled is a start up business that sells heirloom seeds. Their requirement was to create a brand that is modern, yet shows the heritage of the seeds. Initially we were required to create Freshly Spoiled logo and business card. The second phase was a children’s range, that came with all the elements required to start a garden.

The third phase was to create seed packets, for different ranges of heirloom seeds. We came up with a design that can be extended across any seed type. The illustration style is a beautiful water colour style, that is consistent across the ranges. We love the modern heritage feel we have created for Freshly Spoiled, and are looking forward to creating more exciting packs and other design elements for them.